See the Ninja in Action
I define Brand as an expression of Trust.
Everyone knows that people do business with people they know, like and trust.
But how do you get to trust?
There is a shortcut.
There is a secret to answering the question, "What you do?" whether you are networking, building a website, presenting a proposal or in any way trying to clarify your services for a potential client or referral source.
30-Second Marketing replaces that tired "elevator pitch." Go from stranger to Trusted Advisor in 30 seconds or less.
This former ad agency and PR firm CEO is an expert at business development.
Jerry founded his consulting company,
Z-axis Marketing Inc, in 1990. The practice is dedicated to building trust-based marketing strategies that make rain for professionals and small companies that want to take it up a notch on and off-line.
No matter where you are in the ongoing saga of your life or business the single most important reason for long-term success is Brand
The way I see it: Brand is an expression of Trust.
My job as Brand Poobah is to get you the business building knowledge you need to get to trust...and your brand: Personal, Professional, Coach, Consultant, Company, or Product.
Delivered for you as a keynote , breakout or workshop.
Every sale begins with a conversation. Every sale.
But when you have to start from never having met the person and you are in a non-sales setting you are going to have to say and do the right thing just to continue the conversation .
This way you will know instantly whether or not they are interested.
Thirty Second Marketing trains you to talk with them not at them. You will learn how to "read" the person and become an astute judge of their interest. Based on the latest behavioral psychology findings
*Our most popular program. Interactive. Available as Keynote, Breakout or Workshop for Associations and Corporations.
When you make the point with a story, it sticks. Each of us want to hear the tale. Here are some of Jerry's most requested stories:
Wisdom in Webinars:
"I doubled my revenue year over year since I became the business defogger and accelerator."
"You walk the talk, exemplifying the essence of transparency and trust, a truth-sayer in a world sorely in need of more people like you."
"Before you leave could you check your calendar so we can book you for next year. Folks that saw you said we had to have you back"
"Jerry taught me and my team that the shortcut to trust is a personal touch."
"If you want to get our business on track,
find out what to improve, and GET IT DONE,
he's your guy."
"He came aboard when we were
still in the garage.
He named the company and helped us raise the cash we needed."
My fees range from $5000 to $15,000 dependent on what you are asking me to deliver, the expected results and what we agree to be the best method of delivery. For all cases in the United States I will include travel and incidental expenses in the quoted rate. For international engagements I ask that you provide a round trip business class ticket well before the required travel date.
For Keynotes, Breakouts and Workshops linked to meetings I'll ask you to handle the hotel.
Consulting and coaching fees are on a retainer basis, billed monthly. Incidental expenses are billed in the following month. Minimum engagement is six months.
About once a month we will update this schedule of appearances:
Often we provide or are asked to provide audio, video and print resources for our programs. If we promised it and we can furnish it digitally, you will find it here. Look for the name of your organization.